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The Last 8% Book:
Coming Soon!

in partnership with the Institute for Health and Human Potential (IHHP)

Get exclusive content and early access to the upcoming new book about creating a high-performance Last 8% Culture by Dr. JP Pawliw-Fry and Bill Benjamin, globally renowned leaders and keynote speakers.

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Why You Should Watch the Case Study

Insightful Analysis

Learn how BCI identified and tackled critical issues in leadership effectiveness, employee retention and engagement, strategy, performance, and operational agility.

Proven Solutions

Understand the strategies and methodologies employed by IHHP to foster a culture of accountability, innovation, and high performance.

Real Outcomes

Review the tangible results of this collaboration, including enhanced employee engagement, increased innovation, and a strong culture of execution.

Unlock Valuable Insights

Blueprint for Cultural Transformation

Gain insights into the step-by-step processes and best practices that can be adapted to any organization
looking to foster significant cultural change.

Leadership and Development Insights

Explore how emotional intelligence and targeted learning can reshape leadership dynamics and enhance team performance.

Inspiring Testimonials

Hear directly from BCI’s executives and team members, including firsthand accounts like that of Paul Zurlo, CEO & President, who witnessed the culture shift within BCI.

Ready to Transform your Culture?

Connect with one of our Culture Consultants to learn how our system can help your organization.

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Meet the Authors

Is this Case Study for You?

• If you are a business leader or HR professional or organizational development expert focused on fostering a dynamic workplace culture, this case study is perfect for you.

• If your goal is to attract and retain top talent while driving sustained growth, you'll find valuable, actionable insights here.

Insightful Analysis
Discover how BCI addressed leadership, retention, and operational challenges through targeted assessments and strategic rollouts.

Proven Solutions
Learn how IHHP’s tools and strategies fostered accountability and innovation, enabling BCI to revitalize its culture.

Real Outcomes
See the results of enhanced engagement, innovation, and communication, positioning BCI as a top employer in the healthcare insurance industry.

What You Will Gain
Cultural Transformation Blueprint: Get a step-by-step guide to driving cultural change, adaptable to any organization.

Leadership Insights
Understand how emotional intelligence and targeted tools reshaped BCI’s leadership and team dynamics.

Inspiring Testimonials
Hear directly from BCI leaders, including CEO Paul Zurlo, on the impactful culture shift.

Why This Case Study Is Important?

JP is the Mind Behind the New York Times Bestselling Book, Performing Under Pressure

What People Are Saying About the Book

"A must-read for anyone who wants to perform their best in pressure situations."

Marshall Goldsmith
#1 New York Times bestselling author

"Brilliant! Performing Under Pressure is an essential guide for navigating the stressful demands of leadership."

Daniel H. Pink
bestselling author of Drive and To Sell Is Human

For early access to the first chapter and exclusive updates before the book launches.

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Too many teams run from difficult conversations and decisions. But a high-avoidance team can never be a high-performing team. At IHHP we give you a proven system to help you build a courageous and connected environment so that your company culture becomes your unfair advantage – helping you attract and retain great talent.

DO YOU HAVE A CULTURE WHERE PEOPLE TAKE RISKS TO DO HARD THINGS? ACCESS OUR CHECKLIST FOR A HIGH-PERFORMANCE CULTURE. DOWNLOAD NOW.

See How BCI Built a High-Performance Culture—And How You Can Too 

in partnership with the Institute for Health and Human Potential (IHHP)

This insightful case study reveals how BCI leveraged IHHP’s Last 8% Culture System to overcome challenges, achieve outstanding success, and establish itself as a destination employer. Discover the strategies that transformed BCI into a high-performance culture—and how you can apply them to your own organization.

Too many teams run from difficult conversations and decisions. But a high-avoidance team can never be a high-performing team. At IHHP we give you a proven system to help you build a courageous and connected environment so that your company culture becomes your unfair advantage – helping you attract and retain great talent.

Get Early Access

Including excerpts, chapter titles, and the first chapter before the book launch.

Exclusive Content

Access behind-the-scenes videos, insights and exclusive materials.

Stay Updated

Get notified about release dates, special offers, and more.

Last 8% Culture System

Transform Your Organization in Months, Not Years, with Our Proven Last 8% System

The Last 8% Culture System is designed to create the optimal conditions necessary to accelerate high performance by focusing on teams, where culture truly lives.

The Last 8%, is a system, not a training program. Using a series of team-based sprints, learning occurs in the flow of work and delivers simple and sticky ideas and tools to help you build a high-performance culture in months, not years.

The Last 8% System puts your people leaders at the center, giving them the skills and structure to own the culture on their team and empower people across the organization to take risks to drive performance and achieve results.

• If you are a business leader or HR professional or organizational development expert focused on fostering a dynamic workplace culture, this case study is perfect for you.

• If your goal is to attract and retain top talent while driving sustained growth, you'll find valuable, actionable insights here.

Discover Groundbreaking Insights from Leading Experts in High Performance Culture and Leadership

In organizations worldwide, people often avoid the most challenging conversations, decisions, and actions—what the authors call the "Last 8%." These moments feel too risky but lead to costly mistakes, missed opportunities, and weakened team performance when ignored. The book introduces the "Last 8% Culture," a framework designed to help teams and organizations overcome this challenge, built on two pillars: high courage to face fears and take risks, and high connection to build trust and psychological safety. Together, they empower individuals and teams to drive performance and address challenges head-on.  

This is a limited-time opportunity to dive into organizational culture strategies that will reshape how you lead, communicate, and achieve results within your company.

Co-author of the NY Times bestselling book, Performing Under Pressure, JP is a trusted advisor to Fortune 500 companies, NFL and NBA teams and Navy Seals. He has spent decades helping leaders and athletes excel in high-stakes environments. To achieve your ambitious goals, you need your people to take risks and that will only happen if they have the right environment of high care and high accountability – this is the insight and inspiration you will get from Dr. JP Pawliw-Fry.

Dr. JP Pawliw-Fry

Bill Benjamin

A Culture and Leadership expert,  Bill contributed to IHHP’s book Performing Undre Pressure and he writes for CEO Magazine, CLO Magazine and many other publications.  Bill has a unique background – he has a degrees in Mathematics and Computer Science, and 30 years of business experience.  He has worked with diverse groups in many high-pressure environments, including the U.S. Marines, NASA, Intel, Goldman Sachs, Athletes and even surgeons!

Inspired by a recent keynote from JP or Bill? This new book will dive deeper into those topics. Together, JP and Bill have transformed the way leaders approach the toughest challenges—and their new book will take it even further.

Access Materials from Keynote Session

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Culture Map Exercise

Access the Last 8% Culture Map with detailed instructions for the exercise to do with your team.

Last 8% Culture Video

Dig deeper into the Last 8% Culture System to learn how to build your culture in months, not years.

Blue Cross of Idaho Case Study

Discover the strategies that transformed BCI into a high-performance culture—and how you can apply them to your own organization.